The CSR Reporting Initiative (CRI) is a unique offering from www.scratchmysoul.com as it gives an opportunity for every company, organization, government to explain to the world at large about its corporate social responsibility initiatives and its corporate governance best practices. Over a single universal platform all companies are enabled to speak out to the world on issues of the greatest relevance to the world today. The six point compact addresses concerns of the public on the following six key initiatives taken by the company:

• Environmental Sustainability
• Social Connectedness
• Gender, Human Rights & Cultural Inclusiveness
• Corporate Values
• Human Relations & Workplace Environment
• Investor Relations

For the first time companies can use a common platform to inform the world and potential workers / employees / investors / suppliers / associates about their stand on these extremely pertinent subjects. A 2007 study by global consulting firm McKinsey has found that executives of top companies globally place environment and climate change in a class of their own when evaluating the impact of societal issues on shareholder value. They also indicate that companies are more conscious today of socio-political issues and the need to understand what the public wants.

www.scratchmysoul.com while offering a common platform that is user friendly also enables companies to describe their good work and obtain real-time feedback on its actions from the public. A company can give out information that it seeks to communicate as part of the outreach. It can also self- modify its profile and the information provided. It can reach out to the public and allow them to appreciate how its initiatives are more evolved than those of its competitors. Public, too, has a chance of making more informed assessments of the company and using the ‘soul,mind,body’ or ‘letters to company’ templates for providing useful feedback that the company can use to reach out to potential investors / employees / associates. It can use the platform to respond to this feedback in real time and to further communicate with the public. This can be used to obtain real time customer feedback and also be used as a diagnostic tool to test the social acceptability of special schemes / programs / projects that the company considers embarking upon.

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